Marketing for Concrete Contractors
What you pour, where you’ll drive, and how a customer asks you for a number: we put those answers on your Google listing and your concrete website, and that’s the whole scope.
Profile first, then the site.
Google Business Profile
Verification, one main category for the work you mostly do, a services list for driveways, patios, slabs or stamped work, and your towns.
Concrete contractor website
Pages for the pours you want, a gallery with each photo labeled by finish and town, and a request form that asks for square footage.
Ongoing profile care
Posts with recent pours, review replies and photo updates every month on Monthly GBP Management.
Left out on purpose
No pay-per-click, no lead lists, no flyers. Only the listing and the website.
Source: 5W: Services & Pricing.
Say what the business is, not everything it does.
Google asks businesses to use as few categories as possible to describe the core business, to pick categories that complete the sentence “this business IS a,” and not to use categories as keywords. For a concrete outfit that means one category for your main line of work, with the rest of your services listed as services rather than extra categories.
A mailbox or a rented office won’t count.
Google says P.O. boxes and mailboxes at remote locations aren’t acceptable addresses, and that a rented mailing address you don’t operate out of, a virtual office, isn’t eligible for a Business Profile. A business that shows its address on Google should keep permanent signage with its name there. If your crews work out of a yard that customers never visit, Google’s guidance is to hide the address and set a service area instead.
Every photo answers a buyer’s question.
- Name the finish. Broom, stamped, stained, exposed aggregate: a customer searching for one wants to see it.
- Name the job. Driveway, patio, sidewalk, pad, slab or footing.
- Name the town. So a buyer in Seguin sees work near Seguin.
- Reuse on Google. The same labeled photos go up on your profile.
Source: 5W: Services & Pricing.
Before we write a word for a concrete contractor.
Your answers set the services, the pages and the form fields.
- Flatwork, decorative, foundations, or commercial pours?
- Smallest job you’ll take: a single pad, a sidewalk repair, a full driveway?
- Do you handle tear-out and haul-off of the old concrete?
- Do you have a yard with a sign that customers can visit?
- Do you work for builders and general contractors, homeowners, or both?
- Which towns, and what counts as too far for a small pour?
What a client said about his website.
No concrete contractor has reviewed us so far. Our one public review is from Luis Madera, owner of Cam Collision in New Braunfels, written on Google after his website launched. Here it is, untouched:
“I have owned a business for 6 years now and never made a website for two reasons, one I have been luck enough to stay busy and the other is because I'm extremely picky with work that I provide and received. Darren built me a website that was just perfect! Everything about it was exactly what I was looking for and more. I am glad it took me 6 years to get one. Any sooner and I would have missed out on his talent. Thanks again”
Concrete contractor marketing, priced plainly.
Websites are $599 once, and every site carries Site Care at $59 a month. Google profile work is a $349 build, or $99 with Monthly GBP Management at $199 a month. The Get Found Bundle covers both for $799 up front and $249 a month. No long-term contracts. Monthly plans cancel anytime.
Google Business Profile is free from Google. Anyone can create and manage a profile at no cost. Our fees pay for our setup and management work. Working with a third party → (opens in a new tab)
All sales are final. Work starts when payment is received. Monthly plans renew automatically until you cancel; cancel anytime, effective at the end of your paid period. No refunds.
Check the listing a driveway customer finds.
Send your business name and phone. We search a concrete job near you, record the map results, and email the clip, normally the next business day.
- Your concrete listing and the map’s top 3, side by side, narrated in about 3 minutes.
- The 3 fixes we think matter most for your profile.
- Nothing to pay. Keep the recording.
More for concrete contractors.
Concrete sites by city
Marketing for other trades
Not seeing your town? Check Trades We Serve.
Concrete contractors ask us.
Should I add a category for every kind of pour?
No. Google asks for as few categories as possible; the individual pours belong in your services list.
Can you run Google Ads for me?
We don’t do ads. Our work is your profile and your website.
Do I need a yard or office address on Google?
Not if customers don’t come to you. Service-area businesses hide the address and list towns.
What photos work?
Finished pours from your phone are fine. We label each one with the finish, the job and the town.
Will you need my login?
No. Invite us as a manager inside your profile and keep ownership yourself.
Is there a contract?
No long-term contracts. Monthly plans cancel anytime.
Want your concrete listing checked?
Concrete contractors: get the free recorded Map Check first, or call with questions.