Website Design for Roofers
After a hailstorm, homeowners look up roofers on their phones, often from the driveway. A roofing site has to load fast, show real roofs you’ve done, and stay inside what Texas lets a roofer say about insurance claims. Here’s how we build one.
Five things, checked fast.
Is this company local?
Your company name, the towns you work in, and a phone number that rings a person.
Have they done roofs like mine?
Photos of real jobs: shingle, metal, flat, tear-offs and repairs, labeled by type and town.
What do they actually do?
Replacement, repair, inspections, gutters: only the work you want booked.
Can I reach them now?
One tap to call, plus a short form for people who’d rather type.
What happens next?
Who comes out, what the inspection covers, and when they’ll get an estimate.
Source: 5W: Services & Pricing.
Your website counts as an ad.
The Texas Department of Insurance says a roofer or contractor can’t act as a public insurance adjuster on a claim for a property they’re also working on, and can’t advertise that they would. TDI notes the rule’s definition of advertisement includes a website. Its examples of language to avoid include offering to negotiate a claim settlement or file a claim for the policyholder, and promising to recover “every dime you are owed.” We keep every page clear of that kind of line.
No “we’ll cover your deductible” banners.
TDI also says it’s illegal in Texas for a contractor to offer to waive, rebate or absorb a policyholder’s deductible, and that contracts of $1,000 or more involving an insurance settlement must carry a notice that the policyholder pays the deductible. That notice belongs in your contract. On the website, it just means no deductible offers, anywhere.
Built around the jobs you want.
We’d rather write a few specific pages than one long list. The ones that tend to earn their place on a roofing site:
- Roof replacement, with the materials you install and the ones you don’t
- Repairs and leaks, including whether you take small jobs
- Storm damage inspections, described as an inspection, not a claim service
- Gutters, skylights or ventilation, only if your crews do them
- A gallery of finished roofs, each labeled with the material and town
- Each town you cover, with real details about that area
Same name, same phone, same towns.
Most roofers work at the customer’s house, which Google treats as a service-area business: hide the street address and list the areas you cover. Google’s profile editor also lets you set special hours, which help when you open Saturdays during a storm rush. We set up the site to match whatever’s on the profile.
Source: Google: guidelines for representing your business; Google: edit your Business Profile.
Claims we won’t write for a roofer.
Claim handling
No “we deal with your insurance company for you.” See TDI’s guidance above.
Free roofs
No “get a new roof for free” or deductible offers.
Warranties you can’t back
Manufacturer warranty terms only as the manufacturer writes them, and only if you’re certified to offer them.
Badges you don’t hold
Certification logos go up once you send proof.
Questions we ask every roofing company.
Your answers decide what goes on each page, so we cover them on the first call.
- Residential, commercial, or both? Steep-slope, low-slope, or both?
- Which materials do your crews install: asphalt shingle, standing seam, tile, TPO?
- Do you take small leak repairs, or only full replacements?
- How far will you drive after a storm, and how far on a normal week?
- Who does the inspection, and how long after the call?
- Which manufacturer certifications can you show paperwork for?
When the phone rings all at once.
Hail and wind bring a wave of calls in a few days. We can swap the homepage banner within Site Care’s monthly edits: how soon you can inspect, which towns you’re covering this week, and a reminder that you work on the roof, not the claim.
What a client said about his website.
No roofing client has reviewed us yet, so here’s the review we do have. Cam Collision is Luis Madera’s collision repair shop in New Braunfels, and after we finished his site he left this on Google. It’s copied exactly, typos included:
“I have owned a business for 6 years now and never made a website for two reasons, one I have been luck enough to stay busy and the other is because I'm extremely picky with work that I provide and received. Darren built me a website that was just perfect! Everything about it was exactly what I was looking for and more. I am glad it took me 6 years to get one. Any sooner and I would have missed out on his talent. Thanks again”
What a roofing site costs here.
A roofing website is $599 one time. Site Care is required at $59 a month for hosting, security, backups and a couple of small edits a month. If you want the Google profile handled too, the Get Found Bundle is $799 up front, then $249 monthly. A profile build without a site is $349, or $99 when paired with Monthly GBP Management at $199 a month. No long-term contracts. Monthly plans cancel anytime.
Google Business Profile is free from Google. Anyone can create and manage a profile at no cost. Our fees pay for our setup and management work. Working with a third party → (opens in a new tab)
All sales are final. Work starts when payment is received. Monthly plans renew automatically until you cancel; cancel anytime, effective at the end of your paid period. No refunds.
See your Google listing the way a homeowner does.
Give us your company name and phone. We search a roof repair in your area, record the map results, and send the video, usually the next business day.
- A recorded screen walkthrough, about 3 minutes, of your roofing listing next to the 3 roofers the map shows first.
- The 3 changes we’d make first, plainest first.
- Free, and the video stays with you.
More for roofing companies.
Roofing pages
Roofing sites by city
Website design for other trades
Not seeing your town? Check Trades We Serve.
Roofers ask about the site.
Can my site say we help with insurance claims?
Not if it says or implies you’ll act as both contractor and adjuster. TDI says that’s not allowed, including in website ads. We describe inspections and the roofing work itself.
Can I advertise that we’ll cover the deductible?
No. TDI says offering to waive, rebate or absorb a deductible is illegal in Texas.
Do I need job photos?
They help more than anything we can write. Phone photos are fine; we size and label them.
How long does a build take?
5 to 7 business days once we have your photos, services and towns, plus your 2 rounds of changes.
If we stop working together, what’s mine?
The domain, every word, and every roof photo stay with you.
Is there a contract?
No long-term contracts. Monthly plans cancel anytime.
Want a roofing site that stays inside the rules?
Roofers: get the free recorded Map Check first, or call with questions.