Marketing for Landscapers
For a landscaping or lawn care company, marketing mostly happens in two places: your Google listing and your website. This page covers what we do on both, what Texas expects if you spray weeds for pay, and how to keep reviews within Google’s rules.
The listing, then the site.
Google Business Profile setup
Claim and verification, categories, a full services list, service area with the address hidden, and photos of your work.
Monthly profile management
Weekly posts and updates, review monitoring and responses, and new photos through the season.
A landscaping website
Services, the towns you cover, before-and-after photos, tap-to-call and a two-field request form.
What we don’t do
No Google Ads, no door hangers, no mailers. Profile and website work only.
Source: 5W: Services & Pricing.
List spraying only if you’re licensed for it.
The Texas Department of Agriculture says anyone who applies a pesticide for hire to ornamental plants, trees, lawns or weeds must be licensed by TDA, regardless of the product’s classification. Applying only fertilizer doesn’t need a TDA license. TDA also requires a business vehicle decal for crews working in the Ag Pest landscape maintenance category. So if weed control, pre-emergent or tree spraying is on your menu, we list it once you send us your license. If it isn’t, we leave it off the site and the profile.
Source: TDA: Applying pesticides to ornamentals, trees, lawns or weeds.
Change the message when the work changes.
- Spring. Posts about cleanups, mulch and new beds, with photos from this year’s jobs.
- Summer. Mowing routes and irrigation checks, and how soon you can add a new customer.
- Fall. Leaf cleanup, overseeding and tree work, if you do it.
- Winter and holidays. Special hours for holidays and slow weeks, so nobody calls a closed office.
Source: Google: posts on your Business Profile; Google: edit your Business Profile.
Ask everyone. Reward no one for it.
Google’s fake engagement policy doesn’t allow incentivized reviews, so a free mow or a discount in exchange for a review is out. What works within the rules: ask every customer when the job wraps up, send the review link the same day, and reply to each review, including the unhappy ones.
Before and after, from the same spot.
Landscaping is visual, and a good before-and-after pair says more than a paragraph. We’ll ask you to shoot both from the same corner of the yard, and we label each pair with the service and the town. The same photos go on your Google profile.
Source: 5W: Services & Pricing.
Questions we ask landscaping companies.
The answers shape the services list on both the site and the profile.
- Recurring mowing routes, one-time installs, or both?
- Do you take HOA and commercial properties, or homes only?
- Irrigation work: repairs only, or new systems too?
- Hardscape, sod, tree trimming, drainage: which do your crews actually do?
- Are you adding new mowing customers right now, or is the route full?
- Which towns are on your routes, and which are too far for weekly service?
What a client said about his website.
Our one public review so far is from outside landscaping. Luis Madera’s shop, Cam Collision, repairs wrecked cars in New Braunfels, and once his new site went up he posted this on Google. Unedited:
“I have owned a business for 6 years now and never made a website for two reasons, one I have been luck enough to stay busy and the other is because I'm extremely picky with work that I provide and received. Darren built me a website that was just perfect! Everything about it was exactly what I was looking for and more. I am glad it took me 6 years to get one. Any sooner and I would have missed out on his talent. Thanks again”
What landscaping marketing costs here.
Most landscapers start with the listing: a profile build is $349, or $99 when you keep Monthly GBP Management at $199 a month. A website is $599 once, plus $59 a month for required Site Care. For both together, the Get Found Bundle is $799 up front, then $249 a month. No long-term contracts. Monthly plans cancel anytime.
Google Business Profile is free from Google. Anyone can create and manage a profile at no cost. Our fees pay for our setup and management work. Working with a third party → (opens in a new tab)
All sales are final. Work starts when payment is received. Monthly plans renew automatically until you cancel; cancel anytime, effective at the end of your paid period. No refunds.
Start with the listing homeowners see.
Send your company name and phone. We search a lawn or landscaping job in your area, record what comes up, and send the clip back, most times the next business day.
- About 3 minutes of narrated screen video: your landscaping listing beside the first 3 on the map.
- Three fixes you could make this week, in order.
- No charge, and you keep the recording.
More for landscaping companies.
Landscaping pages
Landscaping sites by city
Not seeing your town? Check Trades We Serve.
Landscapers ask about marketing.
Do you run ads or print door hangers?
Neither. Our work is the Google listing and the website, and that’s where we stop.
Can you list weed control on my site?
Yes, once you send your TDA license. Fertilizer-only work doesn’t need one, per TDA.
Can I give a discount for a review?
No. Google’s policy doesn’t allow incentivized reviews.
Do I need a storefront for Google?
No. Most landscapers are service-area businesses, so the address stays hidden and your towns are listed instead.
What do you need from me?
Yard photos, your service menu, your route towns, and an invite to manage the profile, sent from your own account. We never ask for a login.
Is there a contract?
No long-term contracts. Monthly plans cancel anytime.
Want your landscaping listing checked?
Landscapers: get the free recorded Map Check first, or call with questions.